Phil
07-30-2007, 02:14 PM
Cupertino, California (July 30, 2007) - Ducati North America announces today
the arrival of the Model Year 2008 1098 Superbike in North American dealer
showrooms.
The 160 Horsepower, 381 pound motorcycle was released in 2007 and quickly
won numerous awards, including the coveted Cycle World "10 Best" and the
"Best of the Best" award, given by the Robb Report.
The accolades awarded by the press matched the showroom buzz; with numerous
Ducati dealers reported having deposits on their entire year's allocation
before the first bikes even arrived.
As a result of the strong reception and the need to fulfill customer demand,
Ducati North America has accelerated the arrival of the 2008 model to North
American dealers.
"We are extremely proud of the 1098 Superbike and the success it has brought
us," said Michael Lock, CEO of Ducati North America. "It is an incredible
machine, and is well deserving of what it has achieved both in the showroom
and with the press."
The 2008 Ducati 1098 and 1098 S are available now in authorized North
American Ducati dealer showrooms and carry a MSRP of $15,995 and $19,995
respectively. Additional information, including detailed technical
specifications and Ducati dealer locator, can be found at
<http://www.ducatiusa.com/> www.ducatiusa.com.
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by
unique engine features, innovative design, advanced engineering and overall
technical excellence. The Company produces motorcycles in five market
segments which vary in their technical and design features and intended
customers: Superbike, Hypermotard, Monster, Sportclassic, and Multistrada.
The Company's motorcycles are sold in more than 60 countries worldwide, with
a primary focus in the Western European, Japan and North American markets.
Ducati has won fourteen World Superbike titles and more individual victories
than the competition put together. For more information about the Company,
please visit our web site at www.ducati.com.
the arrival of the Model Year 2008 1098 Superbike in North American dealer
showrooms.
The 160 Horsepower, 381 pound motorcycle was released in 2007 and quickly
won numerous awards, including the coveted Cycle World "10 Best" and the
"Best of the Best" award, given by the Robb Report.
The accolades awarded by the press matched the showroom buzz; with numerous
Ducati dealers reported having deposits on their entire year's allocation
before the first bikes even arrived.
As a result of the strong reception and the need to fulfill customer demand,
Ducati North America has accelerated the arrival of the 2008 model to North
American dealers.
"We are extremely proud of the 1098 Superbike and the success it has brought
us," said Michael Lock, CEO of Ducati North America. "It is an incredible
machine, and is well deserving of what it has achieved both in the showroom
and with the press."
The 2008 Ducati 1098 and 1098 S are available now in authorized North
American Ducati dealer showrooms and carry a MSRP of $15,995 and $19,995
respectively. Additional information, including detailed technical
specifications and Ducati dealer locator, can be found at
<http://www.ducatiusa.com/> www.ducatiusa.com.
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by
unique engine features, innovative design, advanced engineering and overall
technical excellence. The Company produces motorcycles in five market
segments which vary in their technical and design features and intended
customers: Superbike, Hypermotard, Monster, Sportclassic, and Multistrada.
The Company's motorcycles are sold in more than 60 countries worldwide, with
a primary focus in the Western European, Japan and North American markets.
Ducati has won fourteen World Superbike titles and more individual victories
than the competition put together. For more information about the Company,
please visit our web site at www.ducati.com.